Six Flags Magic Mountain has announced its next special event - a drive-through car show presented by creative partner West Coast Customs.
Cruis'n the Park Car Show will Fridays through Sundays from February 26 to March 14. The 30-minute drive-through tour will feature cars, trucks, motorcycles, and watercraft, accompanied by themed music and entertainment as well as narration by West Coast Custom's Ryan Friedlinghaus via special mobile app.
"We're thrilled to host this event with West Coast Customs. We know that people are searching for fun and safe activities to do with their families. This is a really innovative concept that is sure to offer a fun experience for car lovers of all ages," Six Flags Magic Mountain Park President Don McCoy said.
The pandemic didn't just close California theme parks, it also led to the postponement of the annual LA Auto Show, so Six Flags' event should fulfill a need for local auto enthusiasts craving some eye candy. West Coast Customs previously worked with Six Flags Magic Mountain on its new West Coast Racers Premier Rides coaster, which opened just a few months before the pandemic shut down the park.
Just for grins, here's our on-ride video from that coaster's media day, since rides remain closed at the park:
Tickets for Cruis'n the Park Car Show are $79.99 per vehicle for Fridays and Sundays and $89.99 for Saturdays and allow you up to eight people in a car. (It's $10 per car more if you have nine to 15 people in the vehicle.) Discounts are available to Six Flags members and passholders. Snack and merchandise add-on packs also will be available via the Magic Mountain website.
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General admission for the last LA Car Show went for about $15-20, if I remember correctly, so I am guessing that's what Six Flags used as a benchmark here, assuming four people per vehicle.
If WCC delivers some great cars and SFMM adds a high production value, then this could be a uniquely entertaining event. The Holiday in the Park drive-through was excellent, but it was included in park memberships, so we'll see how the public response to this one goes.
While this seems stupid I can see why they are doing it, LA is a huge car enthusiast market (quite possibly the biggest in the world) and at this point its better to make something than nothing.
The public’s response was not good: Members/Season Passholders demanded it to be free(Even though West Coast Custom is handling the event while Magic Mountain is just providing the space for it).
Great and fun to read. Thanks for the share. Calgary Septic Pumping
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Man... I guess the drive thru holiday thing must've been pretty lucrative if they're gonna continue with the drive through events.
But driving in a car to look at cars? I mean its cool and all but I'm not sure it'll have the same appeal with a large audience as a general christmas time drive through event does. Hopefully it'll do well so they can make money but I just can't help but feel like there could've been a better idea here.
The only reason I can think of SF doing this is that they must've gotten a good deal with West Coast Customs.