The 2018 IAAPA Attractions Expo kicked off officially this morning with its opening ceremony at the Orange County Convention Center in Orlando.
IAAPA has been celebrating its 100th birthday this year, and IAAPA Chairman Andreas Andersen started the show by welcoming new IAAPA President Hal McEvoy. Then, to kick off the association's next century, Andersen revealed the new brand strategy and strategic plan for IAAPA, completing the work started by late industry executive Al Weber, Jr.
IAAPA introduces its new logo at #IAE18 pic.twitter.com/F1Q5Y7CVrL
— Theme Park Insider (@ThemePark) November 13, 2018
One highlight of each year's opening ceremony is the enshrinement of new members into the IAAPA Hall of Fame. For the association's 100th anniversary, IAAPA chose 11 posthumous inductions:
This years's Liseberg Applause Award for inspiration went to Xcaret in Mexico, an ecotourism theme park on the Riviera Maya, while the other finalists announced for the honor were PortAventura World and Universal Studios Japan.
The IAAPA Attractions Expo continues all week in Orlando. Stay tuned for more coverage, including several reveals later today and the annuals Legends panel tomorrow, featuring Tom Mehrmann of Universal Studios Beijing and Roland Mack of Europa Park.
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