The Disneyland Resort has announced that it will go back to Pasadena on New Year's Day, with a 60th Anniversary Diamond Celebration float in the 127th Rose Parade.
The three-part float will feature Sleeping Beauty's Castle in its center, decked out for the 60th celebration and with Mickey and Minnie Mouse riding aboard. On either side of the castle will be Disney's two most dominant current franchises, Frozen and Star Wars.
The Frozen third of the float will feature Queen Elsa's ice castle, with appearances by Anna, Elsa, Olaf and Kristoff. The Star Wars element will feature the Millennium Falcon, an X-wing, and a TIE fighter, engaged in battle over what looks a bit like the concept art for Star Wars Land in Disneyland Park.
The Disneyland Resort last entered a float in the Rose Parade in 2013, when it featured Cars Land. The Rose Parade steps off in Theme Park Insider's home town of Pasadena on January 1, and airs on Disney-owned ABC as well as NBC and several cable networks. And, of course, we will be covering the parade here on Theme Park Insider later that day.
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I think that's for the new Frozen stage show opening at California Adventure in 2016 (replacing Aladdin)
Disney hasn't given specifics about toy sales in the US, but I found this info from an article about UK toy sales.
"Movies have fueled this growth, as movie-related toys experienced a 28% increase in sales during this time and represent 15% of all UK toy sales, compared to 12% last year.
With Disney Frozen and Star Wars holding the number one and number two spots, respectively, as the top toy properties, it comes as no surprise that these will have a large presence this holiday season."
I assume the sales numbers are similar in the US and that is why they chose those 2 properties to put on the float.
As a volunteer, do you know where the float is being built?
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They picked Frozen over Marvel. You know what the next attraction will be!!!