Grand Prize/Universal Parks & Resorts Marketing Challenge Winner: "SorcerAr"
"SorcerAR" mixes augmented and virtual reality, enticing guests to visit the park by allowing them to virtually walk through park attractions at home. Sean McCracken, Estella Gong, William Klein and Victor Salomon from New Mexico developed the winning concept.Universal Parks & Resorts Technology Challenge Winner: "USense"
“USense” is an app that uses voice command to help complete the Universal Parks & Resorts experience for the visually impaired and hard-of-hearing, providing relevant contextual information about the theme park.Universal Parks & Resorts Creative Challenge Winner: “Malignant Monster”
"Malignant Monster" is an interactive game for Halloween Horror Nights that uses beacon technology to spread the fear, connecting guests to monsters in the theme park.Universal Parks & Resorts Entertainment Challenge: “Wanduh”
“Wanduh” is an Alternate Reality Game (ARG) that invites guests into a storyline in the theme park, while rewarding them for participation.
Hundreds of developers gathered at the Loews Portofino Bay Hotel last weekend to develop potential applications for the Universal theme parks in a 24-hour hack session. Participants also worked on applications for NBCUniversal's Telemundo network and GolfNow. The top prize-winning team took home $10,000, while other challenge winners were awarded $1,500.
This was the third NBCUniversal Hackathon, following events in New York and Los Angeles. NBCUniversal is using these events to inspire and elicit creative approaches to information technology challenges while also identifying potential candidates for development jobs with NBCUniversal companies.
Judges for the Orlando Hackathon included TJ Mannarino from Universal Orlando Entertainment and Thomas Geraghty from Universal Creative.
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