The deal includes sponsorship of some runDisney and other sports events, but the element that should catch the attention of theme park fans (at least those with cell phones on the AT&T network) is that the telecom company will improve its transmission network at both resorts.
According to the press release, here are the planned network enhancements, which should help guests now frustrated with poor cell and data reception during peak visiting times:
More than 25 distributed antenna systems to increase the wireless capacity in areas with high mobile traffic More than 350 small cells to extend network connectivity 10 cell sites across Walt Disney World Resort to provide wide-ranging mobile service to guests More than 40 repeaters to further enhance the mobile experience for both guests and Cast Members
Other than the one mention of Disney World, there's no other word in the release as to what will go in which resort, or what the current infrastructure looks like. But, from personal experience as an AT&T customer at Disneyland, I've seen my connection speed drop to zero as crowds grow at the park. Free WiFi, available from the Grand Californian's network at Disneyland in selected locations at the WDW Resort, helps, but a more robust cell data network will make using Disney's apps and other online resources (did you know that ThemeParkInsider.com works pretty darned well on an iPhone?) easier for visitors.
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We have not had issues in the past with cell phone/broadband access at Disney Parks, but rarely enter the parks on peak days. I did have some trouble last fall at USF during HHN, and we regularly have issues at most sporting events and concert venues. It seems that all cell phone providers should beef up their networks in areas where there can be large crowds (over 10k). However, it seems that Disney has now set a precident for property owners paying extra to increase broadband access. That means cell phone companies will expect similar deals to increase access at stadiums, arenas, and concert venues, and users will ultimately have to pay for that access through higher ticket prices or a tiered system for access.
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How did I miss that?