The spinning coaster has been closed since last March, when a worker died after suffering head injuries in an accident on the ride. It was the second fatal accident involving a worker on the ride.
The ride's accident record, plus its ever-extending downtime reminds me a bit of Son of Beast, the Kings Island wooden coaster that - like Primeval Whirl - earned poor reader reviews, was involved in several injury accidents, subject to a long state investigation and ultimately, relegated to a "temporary" closure that stretched on and on and on.
Disney's not talking about its plans for the ride while OSHA investigates the most recent incident.
Also, on the subject of Sentinel reports, business columnist Beth Kassab quotes me in a piece about new developments at SeaWorld Parks & Entertainment. The company's looking to expand its business beyond its traditional theme parks, potentially building hotels and moving into TV and movie entertainment to support the SeaWorld brand. Such moves might sound familiar to readers who saw our piece on Marketing Shamu last year.
Beth suggested that SeaWorld's new moves might make the company less dependent upon its traditional trainers-in-the-water-with-animals shows. I tried to plant (or at least water) the seed that SeaWorld might get even better public reaction by doing a bang-up refurbishment of Journey to Atlantis and the Wild Arctic movie, too. What do you think?
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They probably shown have paired with Legoland. How about another property that needs help like Busch or Six Flags or Cedar? Create a destination.
Hopefully the closure of the ride can be the catalyst for a complete overhaul of the whole Dino-Rama area. it could be put to much better use, such as for a new e-ticket or at least two d-tickets to more evenly spread crowds at AK.
I will buy the fact that the rides have been plagued with problems, injuries and sometimes less than stellar ride reports.
However, I would describe Son of Beast more of an "e-ticket" (if you will) attraction costing millions and very vital to the landscape of Kings Island at the time although less so with Diamondback on the scene. I like PW, but it's not an e-ticket ride.
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