Here are the details. (Scroll down to "Summer Travel Dates Added!")
The discounts are good for "most nights" between June 4 and August 14. The discounts range from 25% off on Value Resorts to 40% off on Deluxe Villas.
I'll leave the business analysis to you, in the comments.
You can find the link to Walt Disney World's deal and discounts page, as well as discount pages from other theme parks and resorts, on Theme Park Insider's Guide to Buying Theme Park Tickets page.
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We booked yesterday. The database needed some TLC to match up to the deals on the web site. I'd call when you don't have to multi-task. We got a great deal, though, on a standard moderate room.
I never imagined I would apply that rule to Walt Disney World, though. In fact, I'm still not convinced that Disney won't be more crowded than Universal this summer.
I think its just discounting for all the construction at Magic Kingdom. Then again, it could be because of Harry Potter indirectly.
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I think it may be a very shrewd business move by Disney to draw some of that crowd towards their side of the city.