Star Trek: Operation Enterprise is a Mack triple-launch coaster featuring a top speed of 56 mph and three inversions, including an Immelmann, a Heartline Roll, and a Zero-G Roll. Let's take a look at some highlights of this 2:24 ride, in a hype video provided today by the park:
Movie Park Germany says that Operation Enterprise will be themed to "The Next Generation" chapter of the Star Trek franchise, which for non-fans was the 1987-1994 television series starring Patrick Stewart that eventually took over the movie series from the original cast, from 1994-2002. The coaster will be part of a "Federation Plaza" area in the park, with Star Trek-themed displays and retail in addition to the ride. If you understand German, here's an interview with Mack Rides describing the development of the attraction. (And even if you don't know German, you can get the gist of it.)
For being one of the more popular and enduring multi-media entertainment franchises, Star Trek's suffered a relatively weak history in theme parks. The most successful themed installation for the franchise was Star Trek: The Experience, which operated for 10 years at the Las Vegas Hilton, closing in 2008. Featuring a motion simulator and a 4D show, this hard-ticket Star Trek mini-park was operated by Paramount Parks, and then Cedar Fair. Paramount Parks also featured Star Trek-themed Vekoma Flying Dutchman coaster at Carowinds, called Borg Assimilator. Cedar Fair renamed the coaster Nighthawk in 2008, when its IP license from Paramount terminated.
Before that, Universal Studios offered Star Trek Adventure, a live show featuring audience volunteers playing supporting roles that would be cut with previously filmed scenes featuring actors from The Original Series into a short film that would play at the end of the performance. (Universal most recently used a similar device in its Disaster! attraction at Universal Studios Florida.) The show ran at Universal Studios Hollywood from 1988 through in 1994, in the theater that now houses Shrek 4D. A limited version of the experience was offered at Universal Studios Florida as part of The Screen Test Home Video Adventure, from 1991 through 1996.
As for Star Trek: Operation Enterprise, if this were an indoor coaster, I'd be craving an opportunity to ride. But as an outdoor coaster, the Star Trek name here seems to me another example of aspirational branding on a theme park ride than the sign of a convincing immersive experience. And Movie Park Germany isn't exactly a major park. It didn't crack the Top 20 parks in Europe in the latest TEA/AECOM industry attendance report last year, putting its annual attendance at fewer than 1.46 million visitors. Formerly known as Warner Bros. Movie World Germany, the park was part of the Premier Parks/Six Flags chain until 2004, when it a private equity firm bought it and dropped the Warner Bros. branding. Parques Reunidos has owned the park since 2010.
But less-attended parks need big attractions to move up, and Star Trek certainly delivers a powerful brand. And Mack Rides makes some pretty sweet coasters, too. So we'll see if Star Trek: Operation Enterprise allows Movie Park Germany to make the leap into the top tier of European theme parks this summer.
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Have a ride like the Millennium Falcon where you get to be part of the crew on the bridge of the Enterprise. The line ups for such a ride would be huge but so would the ride building for such an attraction.
While there are a few exceptions, almost every major roller coaster follows this trend, even at the world's top destination parks. If a roller coaster is a serious thrill ride, there is little benefit from setting it in a highly immersive environment as riders will be distracted by the sensations experienced during the ride. Even at Disney parks, the most intense roller coasters often feature quick flybys past cardboard cutouts as theming during high speed sections, with little in between to create a continuous immersive environment.
Is there room out there for a fully immersive Star Trek attraction? Absolutely, but it needs to go to a park that doesn't currently have something like Marvel, Harry Potter, Star Wars, or DC Comics in order to avoid being overshadowed. Star Trek: Operation Enterprise, however, is not this attraction, and it is wholly unfair to judge as such. Think of this ride more along the standard of Dragon Challenge, and it is a perfectly good coaster that is among the finer themed offerings at a mid-size regional park.
Bad Robot's (JJ Abrams' production company) Star Trek movies have certainly exceeded expectations, but it's been reported that many of the executives given the controls of the franchise after Rodenbury's death have not been thrilled with the direction the movies have gone (marginalized social commentary and hard core "sci-fi" themes in favor of space battles and humor). It's unknown if there will be another Pine-led Trek movie even though Paramount has technically given the green light and begun casting.
The Star Trek IP is in a very similar position to the LOTR/Hobbit IP with no clear direction forward and lots of people wanting to make money off dead people's ideas all with different agendas.
We were recently in Las Vegas, and lamented the loss of Star Trek: The Experience at the Hilton. It's demise was more a result of being a red-headed stepchild in the Cedar Fair chain than not being profitable (easily had to make more money than the Marvel Experience or CSI Experience are making these days in more expensive venues). Honestly, I'm really surprised no one has tried to license Star Trek IP in the US since, which leads me to believe that Paramount is not interested, or those that have the final say (Rick Berman) have their own vision for how Star Trek is to be presented, and are not willing to let anyone else have it at virtually any price.
The original series is still the best. They improved the special effects and added color to the backgrounds, but I always thought they should completely redo all the sets using CGI. Give the sets a majestic feel, rather than the cheap 60s minimalist look. But I know this will probably never happen, but I think this would be the best way to make the original series relevant in today's super special effects world.
IMHO, Enterprise actually does an excellent job recapturing the themes and ideas of TOS even though it was a critical and ratings failure (that silly theme song didn't help much), though Deep Space Nine - DS9 - is still my favorite of all the series (headed for a good chunk of its run by Ronald Moore, who went on to run SyFy's re-imagined Battlestar Galactica). Enterprise does take all of the first season and some of the second season to get going, but it was really hitting its stride at the end of the 3rd season when Paramount pulled the plug after an abbreviated 4th season. Hopefully the delays in Discovery are really a result of the production team trying to get the new series right straight out of the gate so Paramount doesn't have to pull the plug prematurely like what happened to Enterprise.
As far as future theme park applications, I've always gotten the impression that Paramount and those in charge of the Star Trek IP don't want others messing with their universe without significant oversight. When Paramount was in the theme park business, it made it easy for them to keep control on what was going on with the IP, but not that they're out, I think the powers that be would be reluctant to just hand over Trek to a theme park operator. Conversely, a theme park operator would want some level of freedom to apply the IP as they see fit, especially one that would be as expensive as Trek, so anything beyond the skinning of a ride like what is being done in Germany, would take some serious negotiations that probably neither side is interested in at this point. Again, I think the Trek IP is in the same spot as LOTR/Hobbit with IP owners and theme park operators far apart in price and application of the IP for an immersive setting.
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Universal Studios should be on the short list and be good counterprogramming to Disney's Star Wars Land. A minor park like Knott's can also benefit from Star Trek especially with new conventions coming to Anaheim.