The park opens officially on June 16. Tickets to Shanghai Disneyland will be tied to specific dates and the price of tickets will vary by date.
During June, Shanghai Disneyland's opening month, a one-day adult admission to the park will cost 499RMB (about US$76). The price will drop to 370RMB (about $56) for weekdays after June. However, the price will return to 499RMB for "high-demand dates, including designated holidays, summer holidays and weekends."
Here is the official crowd/pricing calendar for Shanghai Disneyland:
In addition, children (defined as 55 inches and below), seniors (65 years old and above) and guests with disabilities (a certificate of disability is required) will receive a 25% discount on their tickets. Children under 39 inches receive free admission. If you want to visit for longer, a two-day ticket is discounted 5% over the price of two one-day tickets.
Shanghai Disneyland's pricing structure provides the latest example of a theme park moving to a dynamic pricing system, where visitors on busier days pay more than visitors on days with smaller crowds.
"Shanghai Disneyland’s two-tiered pricing and date-specific tickets will allow the park to manage the extraordinary anticipated demand for the innovative attractions and premium entertainment at the newest Disney destination, putting choices in the hands of guests while at the same time delivering an exceptional experience," a statement released by the park said.
In the United States, Universal Studios Hollywood yesterday made official its new pricing structure, which offers bigger discounts on lower-demand days for date-specific tickets bought online in advance. However, that system ought to be considered more of a dynamic discounting structure, as the front-gate price for the ark remains the same every day. Shanghai's tickets are a true dynamic pricing system, as the "list price" for the park varies with expected demand.
Shanghai Disneyland tickets will be available via www.shanghaidisneyresort.com and by calling the Shanghai Disney Resort Reservation Center at 400-180-0000 or 86-21-31580000.
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