The new pricing structure discounts the price of a one-day ticket purchased online from $5 to $15 off the front-gate price of $95. The amount of the discount — $5, $10, or $15 — depends on the day of the visit, with the biggest discounts typically falling on Tuesdays and Wednesdays. It appears that the price of buying a one-day ticket at the park will remain $95, regardless of the day you visit.
Not all Internet users are seeing the dynamic pricing option, however. Inside Universal reported the change earlier today, but we could not confirm it when we visited Universal Studios Hollywood's website.
We asked our followers on Twitter, and some reported that clicking on Universal's "Buy Tickets Now" link directed them to a page on https://store.universalstudioshollywood.com/, where the dynamic pricing discounts are available, while others were sent to the old pages on https://tickets.universalstudioshollywood.com, where the dynamic pricing is not offered.
Universal has made no announcement about a pricing change, so we can't tell if there's an error in some readers getting the dynamic pricing option, or in some readers not getting that option.
Either way, if you were planning on buy tickets to visit Universal Studios Hollywood after Jan. 1, we recommend waiting until you can see the dynamic pricing option — or just clicking directly to https://store.universalstudioshollywood.com/ — so you can see if you can get a bigger discount for the day you wish to visit.
Earlier:
(By the way, this morning I was able to get to Universal's dynamic pricing discount page on my laptop with no problem, but not on my smart phone. Last night, my smart phone was able to get to the dynamic pricing discount page somehow.)
I wonder if this will lead to Disney bringing in its dynamic price structure sooner than they would have otherwise. It would be interesting if Universal adopts a price structure/price increase first, and then Disney is the one to follow (usually the other way around?).
I also think that this type of price structure, where there are discounts available to consumers for visiting on less crowded dates compared to the full-price ticket, will go over much better than what Disney had been considering, i.e. surcharges for visiting on more crowded dates over the (former) full-price one-day ticket.
If passholders were surveyed it was an error.
I can only assume it was sent to annual passholders, since Disney doesn't normally collect contact info from people who buy day tickets. Possibly from people who booked Disney vacations in the past?
Robert probably knows best who those people were who sent him the survey screenshots.
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