In addition, Pop Secret becomes the new title sponsor of the Fantasmic! show at Disney's Hollywood Studios as well as the sponsor of movie nights at various Disney hotels.
The deal with Diamond Foods is "multi-year" deal and will include various retail and digital promotions for Disney by Pop Secret. Previously, Disney's official popcorn has been ConAgra's Orville Redenbacher's brand.
What do you think of the change?
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The popcorn deal is gonna generate some FAT (yeah, I went there) cash.
Lol, just trolling, guys, just trollin'. :)
In all seriousness, I really don't care that much. As we all know, Disney's been doing corporate sponsors for years (they're practically Epcot's life blood) so why fuss over it now. Besides, I never eat that much popcorn at the Disney parks. It's mostly just ice cream and candy for me.
Probably the same kernels, but label as pop secret!
Pfft, that's absurd! Obviously Maleficent's gonna spit the popcorn out of her mouth! Duuuuuuh!
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