Ray-Bans? Popped Polo collars? Kidz Bop-style rap? My reaction:
But what do you think?
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To be perfectly honest, I hate the commercial.
The biggest problem was the tone of the commercial. It was goofy and pretty rapid fire, which does a huge disservice to the amount of effort that went into making this a really beautiful piece of New Fantasyland.
I think they really needed to include a nice wide angle shot of the entire mountain, showing off the landscaping and scale of what they built. And being that it's so close to Cinderella Castle, they should have played that up by showing it more prominently in the background. I saw it very briefly in one shot, I believe. I really am surprised that they didn't do a slow aerial shot of the project so people would be taken aback by how beautiful it is. Instead, you really didn't get to see very much of the ride at all.
The sunglasses and soundtrack were bad, but really it was the focus of the commercial that I had the biggest issue with.
I'm very disappointed in this commercial.
It looks like Seven Dwarfs is the best thing to happen to theme parks here in the 1990's!
Was it just me or did the Ray-Bans and the two dwarfs with a beard and the one dwarf without a beard make you think of ZZ Top?
It looks like the actual ride footage was sped up as well.
Not sure what Disney are playing at.... The 7 Dwarves Coaster isn't ever going to be 'cool'. It's a fantastic family attraction and this just comes across like a Dad dancing at his daughter's birthday party - deeply embarrassing.
Great as I think the coaster is this advert frankly sucks....
In terms of trying to make it hip....Well, the dwarfs (In association with Snow White) aren't exactly the coolest, most current characters in Disney's line. So, this seemed to be an attempt to showcase that this attraction isn't "just" for little princess fans, but for cool "folk" as well.
In fact, the family consist of two sons (not a daughter in site), who fist bump / explode.
I don't think it's the best ad, but I wouldn't call it a disaster (that would be one of those advertisements where the consumer doesn't remember the product being advertised)
I am anxious to experience this new attraction first hand.
(Classic)
It's a gorgeous attraction and will help the world's most successful theme park model satisfy its sizable populace with endless bolts of crinoline and a sea filled with children's face paint.
Um, it wasn't the worst commercial I've ever seen, but it certainly doesn't have that usual "Disney Magic" feel.
On the plus side, the coaster does look like fun :-).
Let me explain. Whenever USF airs a Wizarding World/ Diagon Alley commercial, they instantly grab you with the HP theme song, then show the scenery from the lands that you know from the movies. I stop whatever I am doing to look up and watch when they come on. They also use that darkish tone of all the movies and appear seamless.
Why couldn't Disney play the original classic song and movie, then go into a dubstep version the "Hi Ho" song to mix new with old? Anything but this. Yikes.
Yes there will be herds of folks wanted to try this new ride, but there is no comparison to Universal DA where there will be up to 8 hours to get into Diagon Alley.
Nice new ride for Disney with a non creative commercial..
Q. What does a caveman have to do with insurance?
A. Nothing, but I bet that the vast majority of you can name the company as well as identify your favorite segment in the advertising campaign.
Q. What talents do the Kardashians have?
A. One - The ability to mindlessly self-promote themselves into multi-million dollar fortunes, and admit it or not, just about every one of you has seen the title of an online news story about them in the past few days (and may have actually read the article).
The commercial about the Seven Dwarfs Mine Train is very good and successful because it gets your attention. Adults may chuckle at it for its tacky 1990s style and cheesiness, but it gets them thinking and talking. Kids enjoy it because it is silly and fun and different from most of the advertising currently aimed at them.
The purpose of an ad is to get your attention, and to get you to remember the product positively when you are making a buying decision. This ad accomplishes those goals quite nicely.
can you or anybody else here reading this thread tell me why Disney should be doing anything differently and back it up with factual evidence that they are doing something wrong?
This depends on whose perspective is winning. Price hikes, uninspired attractions, higher attendance... I think Disney is winning and the customer is losing. Their new commercial seems like counterprogramming. Come visit, but not too many. Sucks to care.
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