Legoland announced today that it will bring popular toddler character Bob the Builder to its theme parks in a new 4-D movie. Bob the Builder In 4-D: Bob the Builder and the Roller Coaster will debut at Legoland California and Legoland Windsor in March 2009. The film will open in Germany and Denmark in April.
In the movie, which is a co-production of SD Entertainment and Threshold Animation Studios, Bob the Builder and his crew build a roller coaster, starting with a Lego brick model and then working up to the real thing. Of course, there are a few problems, and lessons about teamwork along the way.
But can they build it? Yes, they can. (And in the sequel, Bob and his friend David Axelrod will help a Chicago politician run for U.S. president.... Sorry, easy joke.)
Seriously, Bob the Builder is a perfect fit for the Legoland parks, and his inclusion in a park attraction is long-overdue. Legoland's 4-D theater is not as technically advanced as those at other parks, with fixed bench seating instead of moveable chairs. But Legoland's target market of younger visitors isn't looking for an intense thrill experience, either. We'll see how the film plays when in debuts in Carlsbad this spring.
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Our world is three-dimensional, in the physical sense (length, width, depth). So what does the additional dimension (assuming that's what they mean) gain? Our visual system can't perceive any more than three, so what exactly are the folks behind this trying to express?
Perhaps they've found a way to have Bob travel in time? Many physicists believe that to be the fourth dimension.
Sounds more like a (very) silly marketing gimmick than anything else. Anyone who understands the most basic points of physics is going to be going "Huh?!" over this one, just as I did.
So Bob the Builder will be in 4D because it will use those sensory effects as well as a 3D film
However, just to be nit-picky, the 'D' implies another dimension. Smell is not a dimension; it's a sense. So yes, I still see "4D" as a marketing gimmick.
If the producers of such things wanted to be more accurate, they'd bill it as "full sensory" or something similar.
Keep the peace(es).
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