Basically, at some point in the future it will allow Disney theme park guests with Verizon network phones to access attraction wait times via their phones, as well as to get park maps and "Pal Mickey"-style messages as they roam the park.
If you aren't on Verizon, you are out of luck. Verizon's deal starts next year in Epcot with a Kim Possible tie-in. No ETA that I've found for the cell phone functionality.
Thoughts? (I'd give a link but I'm writing on my iPhone and can't copy and paste.)
Update: Here's the release.
Tweet
As for wait times, well, if those are an issue, you're visiting at the wrong time!
http://www.attractionsmagazine.com/blog/?p=1130
Of interest is this part...
"While Verizon Wireless customers will have exclusive access to an array of enhanced features, Disney and Verizon are also working to ensure that some mobile information such as dining locations, show times and locations will be available to all parks visitors, regardless of their wireless company."
If you're used to going to theme parks, you realize that waiting for an attraction is just one of those things you have to deal with. My cell phone stays in my room and OFF when we're on vacation unless we're in the car or have one of those days where we might be doing different/separate things. One last thing to worry about losing while you're on a ride, or people calling you, too.
If there's a strong correlation among Toyota Prius owners, it is that they skew toward Mac/iPod/iPhone versus PC. But Prius' MP3 hook-up is designed for PC-based music players. (iPods work, but they don't display the track information.) Go figure.
Just goes to show that these deals are not (always) made based on board member relationships or customer preferences. It's who pays the most money to close the deal.
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