Nintendo's wii will be the official video game console at Six Flags, with in-park promotions promised for the upcoming year. Sounds like yet another of Six Flags' recent marketing deals (Papa John's pizza, etc.), until you remember that the second-biggest stockholder in Six Flags, behind Daniel Snyder was... Bill Gates.
Yeah, that Bill Gates. Head of Microsoft. Maker of the XBox.
The University of Central Florida lauded the Walt Disney Resort with the second-annual Florida Energy Achievement Award, for Disney's "Strive for Five" program to reduce its overall energy consumption by 5 percent. Congrats to Disney.
Attendance at Disneyland Paris/Walt Disney Studios Park was up 8 percent in the first quarter of this new fiscal year, leading to a 10 percent increase in theme park revenue.
Trends, conclusions and conjecture from these stories are left to the reader ;-) Comment below....
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I've been waiting for a park to partner up with a video game company for a while now. While this partnership isn't going as far as designing themed areas and rides (as it should IMHO), it still provides promotion for both companies. WII is visible and accessible daily in a place filled to the brim with teens and kids, and Six Flags actually have games for the crowds to play...That last statement was a bit of a joke, but not really.